Toyota Racing 300: Award-Winning Motorsport Video Production
Winner of 2024 Motorsport New Zealand Video Content of the Year Award, Volt Media’s dynamic production for the Toyota Racing 300 celebrates 300 races with fast-paced videos, archive footage, and interviews.
Overview
The Toyota Racing Series, now named the Castrol Toyota Formula Regional Oceania Championship, celebrated its 300th race in January 2024. This milestone marks a remarkable achievement for this premier New Zealand racing championship, which began in 2005 and has seen many drivers go on to achieve great success on the world stage.
Challenge and Opportunity
To mark this historic occasion, Volt Media was tasked with creating three videos, each representing 100 races. With only 10 minutes allocated per 100 races, this was a significant challenge. We aimed to capture the essence and history of the series through a fast-paced, dynamic presentation, blending archive footage, live commentary, music, and interviews from both past and present.
Approach
Volt Media approached this project with a keen eye for detail and a passion for motorsport history:
Archive Footage: We delved into the archives to bring back memorable moments from the past 300 races.
Dynamic Editing: The videos were crafted to be a fast-paced ride through the series' history, engaging viewers with a lively mixture of content.
Interviews: We included interviews with key figures, both past and present, to add depth and personal insights.
Music and Commentary: The use of energetic music and live commentary helped to create an exciting and immersive viewing experience.
Results
The project was a resounding success, earning the 2024 Motorsport New Zealand Video Content of the Year Award. The videos were showcased on social media, YouTube, television (Sky Television, TV3 & Fox TV), and the international streaming platform Motorsport.tv, reaching a wide audience and celebrating the legacy of the Toyota Racing Series.
Award Citation
“Through their dedication and skill, Volt Media has successfully captured and contributed to the storied legacy of the Toyota Racing Series and Formula Regional Oceania Championship, enriching New Zealand’s motorsport heritage.”
- Motorsport New Zealand Video Content of the Year Award Citation
