Ministry of Hound: Engaging Dog Training Video Production

Overview 

Ministry of Hound aimed to grow its dog training business after rebranding and launching a new website. Diana, the owner, sought a range of videos to help clients understand her services and introduce herself to prospective clients. We also captured candid client testimonials during a shoot day at one of her dog training sessions. The final result, a series of videos Di could use across her website.

Challenge and Opportunity

For Diana, dog training is more than just a job; it involves helping families and individuals with their much-loved pets. Capturing her enthusiasm, expertise, and unique qualifications was crucial. This project presented a fantastic opportunity to transform what could be impersonal text explanations into lively and informative product videos.

Approach

We adopted a comprehensive approach to highlight Diana’s passion and skills:

• Intimate Interviews: Filmed Diana in one-on-one interviews where she discussed her philosophy about dog training.

• Diverse Locations: Shot in various settings, including park training sessions, puppy classes at the vet, and home consultations.

• Montage Video: Created a short montage video for the landing page.

• About Me Video: Produced an interview with Diana, supplemented with supporting images for her About Me page.

• Service Videos: Developed multiple videos showcasing different services such as puppy classes, one-on-one training, obedience classes, and junior handler classes.

• Cinematic Techniques: Utilised slow motion, music, and voiceovers from Diana to enhance the visual appeal and personal touch of the videos.

Results

The videos successfully captured the essence of Diana’s brand. They have become a valuable tool for her business, directing new clients to her website where they can learn about her services and get to know her before committing to training. This has built trust and provided reassurance to her clients, positively impacting her business growth.

Testimonial

"I had never used videography on my website before, so I was a real novice. Emma, Dave, and their team were extremely careful to ensure that the end result really reflected my brand. They had access to extensive resources and a fantastic crew. They were highly experienced and absolute professionals from start to finish. Having the videos has made my website seem warm and personal, and it has made it so much easier for me to transmit information quickly and effectively to clients. It is a real game-changer for me. I would not hesitate to recommend them, and I would be delighted to use them again in the future."

Diana Hagitt, Ministry of Hound