Ironman New Zealand Video Production
Volt Media's highlights packages for Ironman New Zealand showcase incredible physical achievements and personal stories. Broadcasted on network TV and YouTube, these videos captivated audiences.
Overview
Ironman New Zealand is an iconic event on the triathlon calendar. With a decades-long history, this swim, cycle, run marathon tests professionals and amateurs alike. The event features incredible physical achievements and deeply personal stories that make for riveting viewing.
Challenge and Opportunity
Our team at Volt Media was tasked with creating highlights packages for this gruelling event over five years. The challenge was to capture the essence of each race, presenting both the incredible physical feats and the personal stories that resonate with audiences. Additionally, the goal was to ensure the programmes reached a wide audience through various broadcast platforms, including network television and YouTube.
Approach
Comprehensive Coverage: Highlighting every stage of the event, from the swim to the cycle to the run.
Interviews: Conducting before and after interviews with leading professional athletes to provide insights and personal perspectives.
Amateur Stories: Showcasing the amazing stories of endeavour from amateur participants.
High-Quality Production: Ensuring that all footage was beautifully shot and edited to create engaging, full-length programmes.
Results
The results were impressive, with the 2016 and 2017 programmes achieving fantastic viewer numbers of 299k and 290k, respectively, on YouTube. These videos captivated audiences with their compelling content, contributing to the enduring legacy of Ironman New Zealand.
